COMPETITIVE POSITIONING FOR
MUST-WIN ROLES

You are in pursuit of, or being approached to throw your hat in the ring for, a pivotal career upleveling opportunity. Now’s the time to pull out all the strategy smarts you’ve ever injected into the clinching of every mission-critical deal, every new-business race, or every new slice of market share you’ve ever gone after on behalf of your organisation . . . and to deploy those smarts to package and promote another type of “solution”: YOU.

This is where you prepare by first diving deep into the formal and informal plans of your target organisation, its history and desired future, its challenges and opportunities, the specific goals of its key decision-makers and others who will influence them about your suitability for the role, the collective psyche and culture of its “people” environment . . . and align with all of those imperatives, your own strengths, weaknesses, achievements and personal modus operandi.

You’re not interested in producing the average “CV” or “resume”, any more than your targeted readership will be impressed by being served up one.

You’re also wisely humble enough to seek out a uniquely skilled expert who can help you think through, work with, and strategically deploy all of your credentials to achieve the outcome you want – both in the macro sense (the role), and in the more granular sense (on your specific terms).

That expert would be me. But to be sure we’re a good fit, please know up-front that my modus operandi is highly “bespoke”. It also requires a decent investment of your own time. It won’t be some quick, form-filling exercise that produces some semi-generic output according to some pre-determined or “standard” industry “resume template”. Together, we’ll be conducting a genuine, full-on deep dive into what makes you tick, what makes you special, and what makes you either the perfectly-matched solution, or indeed the only real option, in the minds of those with whom this critical decision over your future, rests.